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CMT BLOG: KEEP IT PERSONAL

By Dave Minall

How to Make Lyric Videos More Personal

Personalising Lyric Videos to Connect with Your Audience

Lyric videos are an excellent platform to showcase your unique artistry and connect with your audience on a deeper level. By personalising your visuals, you can turn a standard lyric video into an emotionally engaging piece that resonates with fans.

Reflecting Your Story

One way to personalise a lyric video is to weave elements of your personal journey or creative process into the design. For example, using imagery from your hometown, referencing meaningful symbols, or incorporating your own sketches or artwork can make the video uniquely yours. Fans love to feel they are getting an intimate look into an artist’s world, and these personal touches make your video unforgettable.

Tailoring to the Song’s Message

Every song has its own story, and your lyric video should reflect that. Whether it’s a melancholic ballad or an upbeat anthem, the colours, typography, and animation style should align with the song's tone and message. For example, soft pastel visuals work well with reflective lyrics, while bold graphics might suit more powerful themes.

Adding Interactive Elements

You could also involve your fans by inviting them to contribute ideas, photos, or memories related to your music. Including these contributions within the video creates a personal, collaborative feel that will resonate with your audience.