I’ve spent the last six years living and breathing Shopify. I started out in-house at an e-commerce brand, learning what really drives sales from the inside: fast pages, clean journeys, and the small details that turn a browse into a basket. That experience shaped how I work today.

Now I run my own studio, partnering with businesses that want more than a standard theme. I design and build complete Shopify stores from scratch, and I craft bespoke, optimised themes that load quickly and keep customers focused on the next step. When an off-the-shelf app won’t cut it, I write custom code to solve the problem properly — whether that’s complex product logic, smart filtering, or tailor-made checkout flows.

I’m hands-on, transparent, and obsessed with performance. Every decision is made with your customer and your numbers in mind: accessibility, speed, SEO, and conversion all baked in. If you need someone who can think commercially as well as technically, that’s my sweet spot.

If you’re looking for a Shopify developer who’ll treat your site like their own and get you measurable results, let’s talk.

I help brands get more from Shopify with a blend of clean code, sharp UX and commercial thinking. I plan and deliver complete store builds from discovery to launch, shaping the data model, mapping customer journeys and setting up a storefront that’s simple for your team to run day to day. When you need something beyond a standard theme, I design and build bespoke, optimised themes that load quickly, feel effortless to use and are easy to edit without breaking layout or speed. If an app doesn’t quite fit, I write the custom features you actually need — from advanced product options, bundles and subscriptions to tailored filters, pricing logic and checkout flows — and I integrate the tools you already rely on, including ERPs, CRMs, fulfilment, email and reviews. Performance and conversion are treated as first-class features, not afterthoughts: accessibility, SEO, structured data and Core Web Vitals are baked in from the start, and I monitor, test and iterate so improvements stick. You’ll get clear communication, sensible timelines and changes shipped safely via staging, version control and quality checks. In short, I use Shopify the way it’s meant to be used — with modern features like metaobjects, app blocks and Shopify Functions — so your site stays fast, flexible and future-proof.

I start with discovery and an honest audit of your store: what’s working, what isn’t, and where the quickest wins are. We agree a practical plan, prototype the critical journeys, and then I build a fast, accessible, SEO-friendly theme with the features you actually need. Everything ships through staging with proper QA and performance tuning. Once live, I track results and iterate, giving you clear comms, documentation and the option of ongoing optimisation.

Over the past six years I’ve partnered with a wide mix of D2C and B2B retailers — from fast-growing start-ups to established brands — to design, build and optimise Shopify stores that convert. Recent collaborations include UK Aspire Vendor, The Ace of Vapez and Strapped E-Liquid, where I’ve delivered full store builds, bespoke high-performance themes and custom functionality shaped around real customer journeys. Much of this work involves complex catalogues, bundles and subscriptions, age-gating and compliance, and clean integrations with fulfilment, reviews, email and ERP — the kind of details that make day-to-day trading smoother and protect speed. The common thread is a focus on measurable impact: faster load times, clearer paths to purchase and a storefront your team can manage confidently. I also work quietly behind the scenes under NDA when needed, acting as a trusted technical partner alongside in-house teams and agencies. If you’d like specifics, I can share concise case notes and before/after performance snapshots on request.

Expertise & Experience: I’ve spent six years designing, building and optimising Shopify stores - first in-house at an e-commerce brand, now running my own studio. That mix means I understand the code, the operations and the commercial levers that actually move the needle.

Fast Turnaround: I work in clear, focused sprints with rapid prototypes and frequent check-ins, so you see progress early and often. Small, shippable increments keep momentum high and reduce risk, without sacrificing quality.

Security & Privacy: I follow secure development practices, keep dependencies up to date, and handle credentials with care. Access is controlled, data is protected and everything is managed with GDPR in mind.

Tailored Solutions: Off-the-shelf themes and apps only go so far. I create bespoke, performance-led themes, write custom features when needed, and wire in clean integrations - so your storefront fits your business, not the other way round.

This isn’t just a service - it’s a partnership focused on results. Together we’ll launch a fast, accessible, search-friendly Shopify store that’s easy to run and built to convert.