Bespoke Shopify development for businesses that have outgrown off-the-shelf fixes. Theme development, custom functionality, integrations, performance and conversion work — approached from the commercial side as well as the technical one.
I work across bespoke themes, custom product functionality, metaobjects, Shopify Functions, filtering, bundles, subscriptions and integrations with the systems a business already uses.
The aim is not to install another app for every problem. It is to keep the storefront fast, maintainable and straightforward for both customers and the people running it.
My Shopify work comes from in-house ecommerce experience, so performance, SEO, accessibility and conversion are part of the build rather than jobs left until the end.
I work through staging, controlled changes and proper testing. The result should solve the problem without making the store harder to manage six months later.
I’ve worked with D2C and B2B retailers on full builds, bespoke themes and custom storefront functionality, including businesses with large catalogues and more involved operational requirements.
I can also work discreetly with in-house teams or agencies where the development work needs to sit behind the scenes.
Tell me what the store is doing, what it should be doing and where you're getting stuck.